The Narcissist Number and Sales

…Obviously worried about appearances, my son took a picture of me exaggerating the size of a fish.

We all hear a lot about narcissism and social media seems to encourage it.   Just think about selfies.  Over coffee this morning, I thought it might be interesting to compare social media users and the number of selfies in their last 20 pictures, assuming they post pictures at all.  My number is very low and, I hope, a good thing.

Ego and focus on yourself is a difficult mix with clients.  A good salesperson should always want to succeed, but not to the exclusion of communication or empathy.   Do you listen or catch yourself doing all the talking “to” a client?  I don’t think the tendency necessarily goes away, even with effort.  In sales, listening is the first rule.  Talk too much and your client is unable to tell you what they need and you don’t build anything.  In my opinion, you can learn a lot about someone by just looking at their social media profiles and at what they feel is important. Everyone can use a little humility and self-awareness.  Take a few minutes to look at your last 20 pictures on social media.  If you sell for a living, what does this mean for you or to your clients?

Narcissistic personality disorder (NPD) is a personality disorder in which there is a long-term pattern of abnormal behavior characterized by exaggerated feelings of self-importance, an excessive need for admiration, and a lack of understanding of others’ feelings.  Source: Wikipedia https://en.wikipedia.org/wiki/Narcissistic_personality_disorder  5/1/2017

How does this translate into effective social media use or service to a client?   Real estate sales is about much more than appearance or a fast sale.  I want relationships and hope to build a certain trust with clients.   The relationship is, in a way, like a marriage.  As a client, do you want a partner focused on their needs or on your needs?   This version of a “narcissism number” might be a clue to how your salesperson really sees the world and you.

Leave a Reply